Challenge: PeopleStrong is Asia Pacific’s leading, and the most comprehensive Human Capital Management SaaS platform. They were planning on creating a new brand identity that resonated with their vision and mission, and to showcase this rebrand to their stakeholders, internal employees and potential clients in a strategic and effective manner.

Objective: To launch the new Peoplestrong brand identity. This included: Market Research, Brand Strategy, Target Segments, Consumer Journey, Business Canvas, Content Strategy, and Social launch. Created and executed an extensive content plan to activate all digital platforms for Peoplestrong rebranding

Stryder bikes was perceived as a TATA product, a brand which does not have a strong hold in the bike industry. Stryder wanted to compete with upcoming players and create a deep resonance with relevant consumers.

Objective: To create a differentiated position for the brand by conducting an in-depth market research and consumer insighting, along with driving crystallized brand strategy and activating the digital funnel to reach relevant target audiences. 360 degree internet marketing to create positive brand perception and driving performance for Tata Cycles

SPUN is a part of Welspun Group, an Indian multinational conglomerate, whose core industries are steel, energy, and textiles. SPUN is a venture for authentic handloom & handicrafts directly from Indian artisans. Digital activation was their main challenge.

Objective: Execute a complete digital activation and strategic Social Media Marketing.

A new upcoming Whisky brand, Whistler wanted to launch in India and required the complete S.E.T UP.

Objective: A complete 360 digital marketing, including brand positioning strategy and communication with final launch.

Lall Hospitals is one of the leading multi-speciality hospitals in Gurgaon offering the best in medicine and technology. The required engaging videos to spread awareness of their multiple speciality services

Objective: Creative live action videos and motion graphics for performance marketing campaigns. Performance stats - sept - nov:

India Shelter had trouble utilizing the power of digital marketing for lead generation. They had a great platform and consumer journey journey already mapped. Was particularly not using Facebook and wanted to optimize this.

Objective: Create an extensive and strategic lead generation campaign.

-67.2%Qualified Lead Rate

-6.5% Conversion Rate

-430% ROI Increase.

Blive is India's first e-bike tourism initiative offering curated and authentic tours that can be experienced on smart, savvy, electric bikes. The awareness of EV was yet to be spread by Blive for its many exciting projects.

Objective: Create a granular brand strategy and start Social Media marketing to spread awareness about Blive

Craftsmith is a newly launched liquor brand that is positioned around luxurious indulgence. They needed to launch their brand into the market.

Objective: A complete 360 digital marketing, including brand positioning strategy, communication website with final launch.

LeadUP universe is an executive education accelerator for HR professionals

Objective: Lead Generation by creating brand identity and spreading awareness about the upcoming diploma program offered by XLRI Outcome:

Habanero Foods was established with the mission to bring the experience of global cuisines and flavors to India, in an authentic yet local way.

Objective: Create an extensive and strategic lead generation campaign.

-136.1% increase in average session time

-444.4% increase in new users

-1,445.0% increase in e-commerce conversion rate .

-233.9% increase in clicks .

Happilo is a leading brand of healthy snacking in India, selling a range of nuts, seeds, berries, etc. Now, Happilo is expanding their range of products and intends to penetrate the market deeper as a leader in the nuts category.

Objective:Create a granular, performance-driven strategy to increase sales & create brand preference.

-64.52% transaction delivered by returning visitors

-42.8% increase in conversion rate .

-3X ROAS with responsive search ads on Google .

-13.1% increase in total users .

To protect a fully offline Relationship & Life Coaching business from the impact of the lockdown and build a scalable online model

Objective: Build a brand and content that appeals to a more aware online audience, actively generate business through leads and maintain a high ROI.

Create a Job Portal for blue collar jobs in India and democratise the job seeking process for millions of labourers across the Indian subcontinent. Objective: A seamless easy to use Mobile app that uses AI and ML to match job seekers with relevant vacancies and streamlines the entire process into a hassle free experience Logo and visual identity system that evolved from the values and personality established from the brand map excercise

Being an office commute brand, Shuttl operations came to a standstill due to the lockdown and beyond owing to the concerns around public transport safety

Objective: Communicate the brand’s safety features and increase engagement on social media, email and app to counter the rapidly declining daily usage

Marketplace launch and activation for building user base

Brand building and conversion of baby food products on D2C and Amazon

100 Pipers is India’s largest selling scotch whisky. Brand has always stood for “Being remembered for good.

Objective: Created a property “The Good You Can” with a message that each of us can contribute to the world by doing small things that lead to big results. The proposition was amplified by roping in young celebrities who are know for making a mark in their profession the right way.

Objective Establish Lass Naturals as the goto personal care brand for Sec B/B+/A Segment. Revamping the brand strategy and visual system to suit the audience segment. The brand had to go through a Rebranding exercise as the old system was outdated and does not resonate with the TG. Placing the brand on leading ecommerce marketplaces.

Our objective was to launch the brand from Scratch. This included: Product Market Fitment, Market Research, Brand Strategy, Identity System, Target Segments, Consumer Journey, Business Canvas, Content Strategy, Web Design and CRM Implementation.

Brand Strategy - Story, Identity System for NaturTrust to establish it as an industry compliant alternative for B2B Sustainable Packaging Solutions. Mapped the Content Buckets for the brand, Blocking questions by Influencers and Decision Makers. Created a Content Plan and the Experience Calendar. Launched the website, rich in content and structured for Retail, HORECA, Fashion, Healthcare and Ecommerce Industries.

To create a platform India’s first brand that would mainly focus on first time mothers and their journey in pregnancy till their baby is 1 year old Build brand identity and provide solution to 0-1 moms through products and knowledge sharing

The challenge was to drive market share in a fragmented dental supplies market where the TG is extremely specific (dentists) and no reliable industry benchmarks and case studies exist.

Objective: Dual objectives : Establish a strong brand presence for Dentalkart for awareness among the TG, and to generate e-commerce sales and leads via content & performance marketing. Following a value-rich content marketing approach delivering rich and informative dentistry content to a community of dentists and dental administrators.

Rebranding with revamped brand structure across video conference solution products

Launch of new PeopleStrong brand identity

Amplification of brand awareness, engagement, and conversion online

Brand strategy, positioning to developing the brand logo, packaging, and visual narrative

From brand positioning to full-funnel marketing

Brand Identity Development and Positioning mapping

Brand strategy, positioning to developing the brand logo, packaging, and visual narrative

Brand building to online conversion for new-age food brand "Habanero"

Lead generation and brand building for marriage and relationship consultation

Complete brand identity system

Amplification of brand awareness, engagement, and conversion online

Launch of new brand identity

Packaging revamp across product and category verticles for ayurvedic cosmetics range

Rebranding with revamped brand structure across video conference solution products

Launch of new PeopleStrong brand identity

Amplification of brand awareness, engagement, and conversion online

Brand strategy, positioning to developing the brand logo, packaging, and visual narrative

From brand positioning to full-funnel marketing

Brand Identity Development and Positioning mapping

Brand strategy, positioning to developing the brand logo, packaging, and visual narrative

Brand building to online conversion for new-age food brand "Habanero"

Lead generation and brand building for marriage and relationship consultation

Complete brand identity system

Amplification of brand awareness, engagement, and conversion online

Launch of new brand identity

Packaging revamp across product and category verticles for ayurvedic cosmetics range

Challenge: PeopleStrong is Asia Pacific’s leading, and the most comprehensive Human Capital Management SaaS platform. They were planning on creating a new brand identity that resonated with their vision and mission, and to showcase this rebrand to their stakeholders, internal employees and potential clients in a strategic and effective manner.

Objective: To launch the new Peoplestrong brand identity. This included: Market Research, Brand Strategy, Target Segments, Consumer Journey, Business Canvas, Content Strategy, and Social launch. Created and executed an extensive content plan to activate all digital platforms for Peoplestrong rebranding

Stryder bikes was perceived as a TATA product, a brand which does not have a strong hold in the bike industry. Stryder wanted to compete with upcoming players and create a deep resonance with relevant consumers.

Objective: To create a differentiated position for the brand by conducting an in-depth market research and consumer insighting, along with driving crystallized brand strategy and activating the digital funnel to reach relevant target audiences. 360 degree internet marketing to create positive brand perception and driving performance for Tata Cycles

SPUN is a part of Welspun Group, an Indian multinational conglomerate, whose core industries are steel, energy, and textiles. SPUN is a venture for authentic handloom & handicrafts directly from Indian artisans. Digital activation was their main challenge.

Objective: Execute a complete digital activation and strategic Social Media Marketing.

A new upcoming Whisky brand, Whistler wanted to launch in India and required the complete S.E.T UP.

Objective: A complete 360 digital marketing, including brand positioning strategy and communication with final launch.

Lall Hospitals is one of the leading multi-speciality hospitals in Gurgaon offering the best in medicine and technology. The required engaging videos to spread awareness of their multiple speciality services

Objective: Creative live action videos and motion graphics for performance marketing campaigns. Performance stats - sept - nov:

India Shelter had trouble utilizing the power of digital marketing for lead generation. They had a great platform and consumer journey journey already mapped. Was particularly not using Facebook and wanted to optimize this.

Objective: Create an extensive and strategic lead generation campaign.

-67.2%Qualified Lead Rate

-6.5% Conversion Rate

-430% ROI Increase.

Blive is India's first e-bike tourism initiative offering curated and authentic tours that can be experienced on smart, savvy, electric bikes. The awareness of EV was yet to be spread by Blive for its many exciting projects.

Objective: Create a granular brand strategy and start Social Media marketing to spread awareness about Blive

Craftsmith is a newly launched liquor brand that is positioned around luxurious indulgence. They needed to launch their brand into the market.

Objective: A complete 360 digital marketing, including brand positioning strategy, communication website with final launch.

LeadUP universe is an executive education accelerator for HR professionals

Objective: Lead Generation by creating brand identity and spreading awareness about the upcoming diploma program offered by XLRI Outcome:

Habanero Foods was established with the mission to bring the experience of global cuisines and flavors to India, in an authentic yet local way.

Objective: Create an extensive and strategic lead generation campaign.

-136.1% increase in average session time

-444.4% increase in new users

-1,445.0% increase in e-commerce conversion rate .

-233.9% increase in clicks .

Happilo is a leading brand of healthy snacking in India, selling a range of nuts, seeds, berries, etc. Now, Happilo is expanding their range of products and intends to penetrate the market deeper as a leader in the nuts category.

Objective:Create a granular, performance-driven strategy to increase sales & create brand preference.

-64.52% transaction delivered by returning visitors

-42.8% increase in conversion rate .

-3X ROAS with responsive search ads on Google .

-13.1% increase in total users .

To protect a fully offline Relationship & Life Coaching business from the impact of the lockdown and build a scalable online model

Objective: Build a brand and content that appeals to a more aware online audience, actively generate business through leads and maintain a high ROI.

Create a Job Portal for blue collar jobs in India and democratise the job seeking process for millions of labourers across the Indian subcontinent. Objective: A seamless easy to use Mobile app that uses AI and ML to match job seekers with relevant vacancies and streamlines the entire process into a hassle free experience Logo and visual identity system that evolved from the values and personality established from the brand map excercise

Being an office commute brand, Shuttl operations came to a standstill due to the lockdown and beyond owing to the concerns around public transport safety

Objective: Communicate the brand’s safety features and increase engagement on social media, email and app to counter the rapidly declining daily usage

Marketplace launch and activation for building user base

Brand building and conversion of baby food products on D2C and Amazon

100 Pipers is India’s largest selling scotch whisky. Brand has always stood for “Being remembered for good.

Objective: Created a property “The Good You Can” with a message that each of us can contribute to the world by doing small things that lead to big results. The proposition was amplified by roping in young celebrities who are know for making a mark in their profession the right way.

Objective Establish Lass Naturals as the goto personal care brand for Sec B/B+/A Segment. Revamping the brand strategy and visual system to suit the audience segment. The brand had to go through a Rebranding exercise as the old system was outdated and does not resonate with the TG. Placing the brand on leading ecommerce marketplaces.

Our objective was to launch the brand from Scratch. This included: Product Market Fitment, Market Research, Brand Strategy, Identity System, Target Segments, Consumer Journey, Business Canvas, Content Strategy, Web Design and CRM Implementation.

Brand Strategy - Story, Identity System for NaturTrust to establish it as an industry compliant alternative for B2B Sustainable Packaging Solutions. Mapped the Content Buckets for the brand, Blocking questions by Influencers and Decision Makers. Created a Content Plan and the Experience Calendar. Launched the website, rich in content and structured for Retail, HORECA, Fashion, Healthcare and Ecommerce Industries.

To create a platform India’s first brand that would mainly focus on first time mothers and their journey in pregnancy till their baby is 1 year old Build brand identity and provide solution to 0-1 moms through products and knowledge sharing

The challenge was to drive market share in a fragmented dental supplies market where the TG is extremely specific (dentists) and no reliable industry benchmarks and case studies exist.

Objective: Dual objectives : Establish a strong brand presence for Dentalkart for awareness among the TG, and to generate e-commerce sales and leads via content & performance marketing. Following a value-rich content marketing approach delivering rich and informative dentistry content to a community of dentists and dental administrators.